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Total fee
from 990 USD
Additional class
from 950 USD
Trademark registration in Thailand
Thailand is an important economic hub of Southeast Asia, demonstrating steady economic growth for several years, benefiting from its advantageous geographic location near major players such as China and India, and supported by government policies promoting entrepreneurship. All of this makes the country an attractive platform for the development of international business projects.
One of the key steps when starting a business project in this country is trademark registration—a necessary measure that protects your brand and safeguards you from infringing upon the intellectual property rights of others. Moreover, Thailand is gradually aligning its legal system with current global standards by participating in major international treaties, which enables effective international protection as your project develops.
By registering a trademark in Thailand, a company gains the opportunity to enter a market of over 70 million people, while simultaneously establishing a solid legal foundation for expanding its brand into neighboring Asian countries. This creates excellent opportunities for firms seeking global growth and stronger positions in the region.
Contents
Who Needs a Trademark (TM) in Thailand?
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Foreign companies planning to operate in Thailand
If your goal is to export products or open a branch in Thailand, registering your trademark will secure your legal rights to the brand. Without registration, your brand could be used by third parties before you complete the necessary legal procedures, and you could also risk infringing upon the rights of others. -
Manufacturers of consumer goods
Food products, clothing, household appliances, cosmetics-fast-moving consumer goods require protection from competitors. Trademark registration helps strengthen your brand’s market position and fosters customer trust. -
Distribution companies and franchise owners
If you operate through distribution networks or develop a franchise in Thailand, timely trademark registration is essential. It protects your investments and prevents unauthorized use of your brand by other market participants. -
Thai entrepreneurs and startups
Thailand’s business environment is rapidly developing in the fields of fashion, food services, digital products, and cosmetics. Official trademark registration protects the company’s reputation, increases its capitalization, and attracts investor interest. -
Online stores and e-commerce platforms
The growth of online marketplaces requires brand protection in the digital space. Legal trademark protection serves as a tool against counterfeiting and helps safeguard your reputation. In essence, a TM is vital for any business seeking to firmly establish its name in Thailand, gain customer trust, partner with other businesses, and expand without the risk of legal violations.
Why a Trademark (TM) is Necessary in Thailand
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Legal protection against counterfeiting and piracy. Thailand is a large consumer market for various product categories—clothing, cosmetics, food, and electronics—where counterfeit goods are common. Registering a TM grants the owner the exclusive right to use the brand and to take legal action to protect their intellectual property in case of infringement.
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Preservation of investments in branding and advertising. Developing a corporate identity, organizing marketing campaigns, product packaging, and websites requires significant investments. Without a registered TM in Thailand, competitors may unlawfully exploit your created image—or even deprive you of your rights by registering it before you do.
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Transfer of rights and development of partnerships. A registered TM allows you to legally sell or license rights to third parties or launch a franchise. This significantly increases company value and opens new avenues for growth.
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Access to retail networks and participation in large tenders. Working with major retailers, online platforms, government customers, or participating in corporate tenders often requires an officially registered TM in Thailand. Registration acts as a kind of pass to successful commercial projects.
Trademark Registration Procedure in Thailand
The process is governed by the Trademark Act B.E. 2534 (1991), as amended, and is administered by the Department of Intellectual Property (DIP) under the Ministry of Commerce.
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File the ApplicationThe procedure begins with filing an application, which must include the applicant’s details, a representation of the TM, and a list of goods or services according to the Nice Classification.
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Formal and Substantive ExaminationAfter submission, a formal examination is conducted (checking compliance with requirements), followed by a substantive examination to assess uniqueness and ensure there is no similarity to already registered TMs.
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Publication in the Official GazetteIf no violations are found, the information is published in the Official Gazette for 60 days.
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Opposition periodDuring the opposition period third parties may file objections.
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Registration and Issuance of CertificateIf there are no objections, or once objections are resolved, the trademark is registered, and a certificate is issued, valid for 10 years, renewable for further 10-year periods.
The entire process typically takes 12 to 18 months.
Our Services for Trademark Registration in Thailand
Law&Trust International offers a full-cycle solution:
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Comprehensive brand audit – risk analysis and recommendations for adapting the name to the local market.
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In-depth search – registry check for identical or confusingly similar trademarks.
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Document preparation – including professional translation into Thai.
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Legal support throughout the process.
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Infringement monitoring – counterfeit detection program after registration.
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Renewal support – reminders and assistance in extending rights 6 months before expiration.
