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Affiliate Gambling License
Affiliate marketing in the gambling industry is a widely used and profitable model. It involves referring users to online casinos, sportsbooks, or other gambling platforms, and earning commissions based on the activity of those users. However, in many countries, this type of activity is regulated by the government — meaning that to operate legally, an affiliate gambling license is often required.
It’s important to understand that not all jurisdictions mandate this license. Still, even in countries where it isn't strictly required, affiliates must adhere to specific rules — including responsible advertising practices, data protection standards, and age restrictions.
Why Do You Need an Affiliate Gambling License?
- Operate legally – A license allows you to promote gambling services in regulated jurisdictions.
- Build trust – Reputable operators prefer to work with licensed affiliates.
- Avoid legal risks – Non-compliance may result in heavy fines, blocked websites, or lost income.
Where Can You Get an Affiliate Gambling License?
Romania
Affiliates targeting Romanian users must obtain a Class II license, issued by the National Gambling Office (ONJN).
Annual licensing fee: approx. €35,000
Greece
Affiliates must obtain a special license from the Hellenic Gaming Commission (HGC) to promote licensed local gambling operators.
United States
Licensing or registration is required in several U.S. states, including New Jersey, Pennsylvania, and Michigan.
The specific type of license depends on your business model (e.g., CPA, Revenue Share, etc.), and may range from a simplified registration to a full license.
The UK does not issue a separate affiliate license, but all affiliates must follow the strict rules of the UK Gambling Commission, including:
- No misleading advertising
- Promotion of licensed operators only
- No targeting of minors or vulnerable individuals
Typical Requirements for an Affiliate Gambling License
While exact requirements vary by jurisdiction, most regulators will expect the following:
Company Registration
Applicants must be a legally registered entity — often within the country issuing the license.
Business Model Description
You'll need to explain how you plan to attract users, the terms of your partnerships with operators, and the marketing strategies you intend to use.
License Fees
Licensing fees vary significantly but usually range from several thousand to tens of thousands of euros/dollars annually.
Background Checks
Authorities typically conduct checks for criminal records, financial misconduct, and potential conflicts of interest.
Compliance with Ethical Marketing Standards
Affiliates are required to:
- Avoid deceptive advertising
- Refrain from targeting underage or vulnerable individuals
- Follow all jurisdictional advertising laws and codes of conduct
Keeping Up with Changing Regulations
Affiliate activity in the gambling space is under increasing regulatory scrutiny. Licensing requirements can vary widely by country, and staying compliant is crucial to maintaining your business.
If you're unsure whether you need a license, where to apply, or how to navigate the process — expert legal guidance is essential.
At Law&Trust International, we provide full-service legal and consulting support for obtaining affiliate gambling licenses. Our services include:
- Helping you choose the right jurisdiction
- Registering your business internationally
- Preparing all necessary documentation
- Guiding you through the application process from start to finish.
Let us handle the legal side, so you can focus on growing your affiliate business with confidence.
