Trademark in Israel - Trademark registration in Israel, logotype, trademark, patent

Trademark Registration in Israel

Israel is a country located in the eastern Mediterranean. Its political system has maintained stability thanks to consistent adherence to the principles of the rule of law over many years, which significantly facilitates the process of starting a new business.

Despite existing geopolitical challenges, Israel’s economy remains predictable and attractive to foreign investors. Entrepreneurs can develop effective long-term business growth strategies.

A liberal regulatory framework, a transparent taxation system, and an efficient document processing procedure place Israel among the top countries in international business climate rankings.

Who Needs a Trademark (TM) in Israel?

Registering a trademark in Israel is critically important for any business planning to operate in the local market or to protect its assets.

Local businesses. These are small and medium-sized enterprises that register a TM to protect names and logos from being copied by competitors.
International companies. Registering a TM here is necessary to prevent “brand hijacking” - cases where local entrepreneurs register someone else’s mark in their own name for later resale. In such cases, timely registration is the only way to safeguard your business. Moreover, registration enables legal cooperation with distributors.
Startups and IT companies. TM registration helps attract investment, as owning a TM increases a company’s valuation. It also helps protect software and enter international markets.
Manufacturers of goods. TM registration is mandatory for companies producing pharmaceuticals, food products, cosmetics, electronics, and gadgets.
Freelancers and public figures. Israeli bloggers, musicians, and artists register TMs to protect pseudonyms, commercialize merchandise (clothing, accessories), and prevent unauthorized use of their name.
Franchise networks. Without this procedure, it is impossible to sell a franchise or control brand standards.

Why Is a Trademark (TM) Necessary in Israel?

Exclusive rights to the brand. A registered TM grants the exclusive right to use the mark for specific goods/services in Israel. This protection prevents copying and allows you to legally prohibit third parties from using confusingly similar marks.
Protection against counterfeiting and brand parasitism. Israel is a developed market with intense competition in many popular sectors. A registered mark makes it possible to halt the distribution of counterfeit products, request customs seizure of such goods, and even initiate criminal proceedings.

A TM in Israel is essential to protect your interests in contractual relations. Without registration, a partner could even register the mark in their own name. In addition, you can expand your reach abroad since the country is a member of the Paris Convention and the Madrid Protocol.

Notably, a registered TM is a tool for PR, marketing, and legal protection - it establishes the date when rights began, helps prove brand recognition in disputes, and increases trust among consumers and investors.

Procedure for Registering a TM in Israel

Filing an application with the Israel Patent Office (ILPO)

Trademark registration in Israel begins with filing an application with the Israel Patent Office (ILPO), specifying the mark image, classes of goods/services, and paying the official fee.
Formal examination

The application is being checked for compliance with formal requirements.
Substantive examination

After a formal check, a substantive examination is carried out to assess the mark’s uniqueness and admissibility.
Publication in the Official Gazette

If approved, the mark is published in the Official Gazette for a 3-month opposition period.
Trademark registration

In the absence of objections, the mark is registered, and a certificate is issued, valid for 10 years with the possibility of renewal.

Our Services for Trademark Registration in Israel

Law&Trust International offers a comprehensive solution:

Full brand audit - risk analysis and recommendations for adapting the name to the local market
Document preparation - including drafting, translation, and notarization of a power of attorney for TM registration
Legal support - application monitoring and communication with representatives of the Israel Patent Office
Infringement monitoring - a program for detecting potential trademark violators
Renewal management - reminders and support for renewal 6 months before expiration

Due to the specific features of the local bureaucratic system, TM registration in Israel may involve certain difficulties. To overcome them, high-quality and timely legal assistance is essential - and our team is ready to provide it.

F.A.Q.

What types of trademarks can be registered?

Israeli law allows registration of various types of trademarks, including word marks, logos, combined marks (text + image), sound marks, and even three-dimensional objects (e.g., unique product packaging). The main requirement is that the mark must have distinctive capacity and must not mislead consumers.

What is the term of trademark registration?

Once successfully registered, a trademark in Israel is valid for 10 years from the date of filing. After this period, the rights holder can renew the registration an unlimited number of times, each for a period of 10 years, provided the application is submitted and the fee paid on time.

What documents are required for registration?

To file an application, you will need: a completed application form, a high-quality image of the trademark, a list of goods and services indicating classes under the Nice Classification, and applicant details (passport data for individuals, incorporation documents for legal entities). Foreign applicants must provide a power of attorney for a representative in Israel.

How to check if a trademark is available?

Before filing, it is necessary to conduct a thorough search in the database of registered trademarks in Israel. This can be done via the official Patent Office website or using professional search systems. It is also advisable to check domain names and social media presence to avoid potential conflicts.

How to protect a trademark after registration?

Once a certificate is obtained, it is important to actively use the trademark in commercial activities and regularly monitor the market for potential infringements. It is recommended to place the ® symbol next to the registered mark as a warning to potential violators. In case of unauthorized use, prompt action should be taken - from sending cease-and-desist letters to initiating court proceedings.

Phases of work

Free Consultation *
During the free consultation, our experts will assist you in selecting the most optimal class under the ICGS
Preliminary Check
Our lawyers will carry out an expert assessment of the emblem/logo/TM, ensuring it complies with the necessary requirements and the degree of resemblance between your trademark and already registered TM
Payment
You can agree with us on the most convenient payment method
Submission of Documents
After completing a power of attorney, our specialists collect and prepare the necessary documents (including statement of use) and submit the application for trademark registration
Registration
The registrar reviews the application and attached documents; the procedure can be done without the client necessarily being present
Obtaining a Certificate
On request, the certificate of registration can be delivered to you via courier service