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from 1975 USD
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from 1975 USD
Trademark registration in Georgia
Over the past decade, Georgia has become one of the most attractive countries for organizing or relocating a business due to its favorable investment environment, ease of opening a company, transparent tax policy and active support for various initiatives.
One of the advantages of the jurisdiction is its membership in World Trade Organization, as well as the existence of agreements on the creation of a deep and comprehensive free trade area (DCFTA) with the European Union.
Companies willing to enter the Georgian market or use the country as a key hub for further development in the region will immediately face the need to register a trademark. This procedure is necessary to ensure reliable protection of your brand and establish your legal rights Georgian legislation complies with international standards, including the Paris Convention and the Madrid Agreement, making the registration procedure simple, fast (only three months with an accelerated regime) and allowing you to gain international recognition.
Table of Contents
Who needs a trademark (TM) in Georgia?
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Fintech and IT companies. Georgia is a hotspot for fintech startups and technology companies due to its progressive regulation and digital infrastructure. For such projects, having a trademark is an important element of branding, trust and protection in the digital environment.
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For game and digital product developers. The gaming industry is rapidly developing, and for studios, protecting their own brand is becoming a necessity rather than an optional choice. A registered TM allows you to protect your rights to intellectual content both locally and internationally.
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For franchisors and network businesses. For a business that is distributing its brand and scaling the company, TM is needed to conclude licensing and franchising agreements.
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For foreign companies and export of frames. Registering a trademark will provide your brand with legal protection if you plan to promote your products or services domestically. It will help avoid illegal copying of the brand and will increase trust among partners and consumers.
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To Georgian brands and manufacturers. For local entrepreneurs, TM registration allows them to legally secure their name, logo or slogan and protect themselves from unscrupulous competitors in the rapidly developing domestic market.
Why is a trademark (TM) needed in Georgia?
The registration process provides legal protection for your brand and exclusive authority to use it. Without formal registration, you are unable to prevent other companies from using similar names, emblems or slogans, which can result in loss of customers and business reputation.
By registering a TM, you gain the ability to sue violators, seek compensation for damages or confiscate counterfeit products. Moreover, an officially protected brand increases the company's capitalization, since it can be sold, leased to third parties or offered to a bank as collateral for a loan.
In Georgia, similarly to most countries in the world, the principle of first to file applies: by ignoring the registration of your brand, you risk facing a situation where competitors will start registering your unregistered intellectual property. This rule is especially important for organizations operating in the tourism sector, the agro-industrial complex or information technology, where brand recognition is the most important factor for success.
It is also worth noting that having an official trademark makes it much easier to promote a business on the world market through the system of international registration of trademarks (Madrid Protocol).
Trademark Registration Procedure in Georgia
All brands are carefully checked through the Sakpatenti Appeal Chamber. It is possible to register TM according to the international standards of the Madrid System or through the national authorities of Georgia.
The procedure applies to verbal designations, graphic elements and logos. The use of symbols based on the Latin, Cyrillic, Georgian and other alphabets is permitted.
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Application preparationThe main body is the national Intellectual Property Center of Georgia, which reviews submitted applications.
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Submission of applicant documentsCitizen's passport or company registration certificate (for legal entities).
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Submission of copy of the TM with receiptsSubmission of 15 copies of a color or black and white copy of the TM along with receipts for payment of the state fee.
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Trademark registrationBrand registration in Georgia is characterized by moderate costs, as well as the possibility of quickly completing registration using an accelerated procedure.
Our services for trademark registration in Georgia
Law&Trust International offers a comprehensive solution for TM registration:
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Full brand audit - risk analysis and recommendations for adapting the name for the local market, taking into account the practice of reviewing and analyzing applications by Sakpatenti.
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Preparation of documents - including, if necessary, assistance with notary translation and apostille.
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Legal support during the registration process.
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Monitoring of violations and post-registration support.
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Extension of rights - reminder and support for extension 6 months before expiration.
